FTD Launches Mobile Application to Enable Customers to Buy Their Mother's Day Flowers on Web-Enabled Mobile Devices


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DOWNERS GROVE, Ill., May 03, 2010 (BUSINESS WIRE) -- FTD(R), celebrating its 100th year as "the flower experts," has launched the mobile version of its FTD.COM Web site, adding another convenient way for consumers to send flowers to their friends and family. The new mobile Web site allows consumers to view FTD's extensive range of floral arrangements for any occasion, including Mother's Day. Consumers can view images of flower arrangements, rank them by price, select a preferred delivery day, including Mother's Day, and customize their gifts with a personal message.

"With the launch of the FTD mobile site, we are providing our customers with another easy and convenient tool to simplify the shopping experience," said Robert S. Apatoff, President of FTD. "Regardless of how they make their purchases, through the new mobile site, through FTD.COM or by phone, our customers will be able to select from a wide range of beautiful floral arrangements featuring the expertly crafted flowers they have come to expect from FTD and our florist network."

Because the mobile Web site is optimized for Web-enabled mobile devices, users simply type FTD.COM into their mobile device's web browser to access most of the features and functionality available on FTD.COM's Web site. All transactions are completed with the same level of safety and security found on FTD.COM's Web site.

"This is a big benefit for FTD.COM customers," said Apatoff, "particularly those that are on the move and shopping last minute for Mother's Day."

About FTD(R)

FTD Group, Inc., through its operating subsidiaries including FTD.COM, Inc., is a leading provider of floral related products and services to consumers and retail florists, as well as to other retail locations offering floral products, in the U.S., Canada, the U.K. and the Republic of Ireland. The business utilizes the highly recognized FTD and Interflora brands, both supported by the Mercury Man logo, which is displayed in over 40,000 floral shops worldwide. The consumer businesses operate primarily through the www.ftd.com Web site in the U.S. and Canada and the www.interflora.co.uk Web site in the U.K. and are complemented by the florist businesses which provide products and services to FTD's independent members. FTD Group, Inc. is a subsidiary of United Online, Inc. (Nasdaq: UNTD). For more information about United Online, please visit www.unitedonline.com.

Cautionary Information Regarding Forward-Looking Statements

This release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, as amended. These forward-looking statements include, but are not limited to, statements about the company's proposed marketing initiatives and product offerings. Potential factors that could affect the company's ability to perform and consequently its business, financial condition and results of operations include the company's inability or failure to implement any or all planned marketing initiatives, to satisfy demand for the products or services offered or to achieve expanded marketing opportunities, efficiencies and other benefits associated with the application and services, technological issues and other problems associated with the company's operations, systems and technologies, the occurrence of unanticipated events, as well as other factors described in United Online, Inc.'s annual and quarterly reports filed with the Securities and Exchange Commission (http://www.sec.gov), including, without limitation, information under the captions "Management's Discussion and Analysis of Financial Condition and Results of Operations" and "Risk Factors."

SOURCE: FTD Group, Inc.

FTD(R) Contacts:
Investors:
United Online, Inc.
Erik Randerson, CFA
818-287-3350
investor@untd.com
or
Media:
Scott Matulis
818-287-3388
pr@untd.com

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